Ecommerce Campaign Specialist

About us: iconic brand, tiny company

Polaroid was founded in 1937 by one of the most seminal innovators of the 20th century, Edwin Land. His motto was, "don't undertake a project unless it is manifestly important and nearly impossible." In 2008, Polaroid shuttered its last factory, but diehard fans came together as The Impossible Project to save the instant film. Over 10 years later, that startup acquired what was left of Polaroid, and today we're again a small group of people passionate about empowering creators to change the world in the name of Polaroid.

Job description:

Polaroid is looking for a Ecommerce Campaign Specialist to join the Global Team, reporting to the DTC Manager. The Ecommerce Campaign Specialist owns the end-to-end Go-To-Market (GTM) strategy for DTC campaigns across website and email. This role is the central orchestrator between Marketing and all DTC functions, ensuring campaigns are strategically strong, operationally feasible, data-informed, and commercially successful.

The Specialist partners closely with CRM, Digital Innovation, Data & Insights, Supply, Logistics, Customer Service, and App teams to deliver high-performing campaigns and continuously optimize the full customer journey.

This role is ideal for someone with strong commercial and marketing acumen and proven experience in driving impactful DTC performance. Additionally, who thrives growing in an entrepreneurial and supportive environment. Alongside driving key initiatives, you’ll remain involved in operational tasks to ensure smooth execution.

Key Responsibilities:

• Develop end-to-end DTC GTM strategies for each campaign, covering objectives, audiences, messaging, experience, and testing.

• Translate global marketing priorities into DTC-first execution across website and email.

• Build channel-specific plans including landing pages, merchandising priorities, email calendar, and on-site storytelling.

• Define test-and-learn agendas and partner with the experimentation team on setup and execution.

• Serve as the primary DTC counterpart to Marketing by presenting GTM strategies and aligning on priorities.

• Brief creative, brand, and campaign teams on required assets, landing pages, and email needs, ensuring timely delivery.

• Ensure cross-functional alignment with brand, creative, and campaign leads for consistent and elevated execution quality.

• Partner with the CRM Coordinator on lifecycle flows and automations that reinforce campaign performance.

• Collaborate with Digital Innovation teams on Sanity CMS needs, front-end improvements, and experimentation requirements.

• Work with Supply, Customer Service, and Logistics to validate availability and guarantee readiness for the full customer journey.

• Define KPIs, tracking, and analytics requirements; run tracking pre-checks, monitor performance, optimize, and lead structured post-mortems.

• Support DTC commercial forecasting, identify opportunities and risks, and maintain ongoing competitive and innovation benchmarks (merch, trends, retention).

Key Tools:

• Sanity (CMS)

• Shopify (OMS)

• GA4 (analytics & tracking)

• Klaviyo (ESP)

• Jira (bug reporting)

Qualifications:

• 4–6 years experience in DTC/eCommerce trading, digital marketing, or campaign management.

• Proven track record creating or delivering successful DTC GTM strategies.

• Experience working with GA4, email platforms, and CMS tools.

• Experimentation/CRO experience is a plus.

• Strong commercial acumen and marketing strategy skills.

• Ability to turn business objectives into actionable, measurable GTM plans.

• Excellent cross-functional alignment and communication skills.

• Data-driven mindset: comfortable defining and reading KPIs, analyzing performance, and taking fast decisions.

• Strong attention to detail and ability to manage multiple stakeholders simultaneously.

• High ownership and proactive problem-solving.

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