Job description
About us: Iconic brand, tiny company.
Polaroid was founded in 1937 by one of the most seminal innovators of the 20th century, Edwin Land. His motto was, “don't undertake a project unless it is manifestly important and nearly impossible.” In 2008, Polaroid shuttered its last factory, but a group of diehard fans came together as The Impossible Project to save instant film. Over 10 years later that startup acquired what was left of Polaroid and today we’re again a small group of people passionate about empowering creators to change the world in the name of Polaroid.
Job Summary
We’re looking for an exceptional Head of Marketing to lead our efforts across the Asia Pacific region. You’ll combine strategic thinking with operational excellence, ensuring Polaroid’s creative culture and iconic design legacy is brought to life in one of our most exciting growth markets.
Key Responsibilities:
Develop and lead the regional marketing strategy, ensuring alignment with HQ’s global vision.
Coordinate with distributors and partners on fully integrated 360° campaigns, driving measurable KPIs and impactful execution.
Build and maintain strong press and media relationships, creating opportunities for high brand visibility across the region.
Shape and grow our digital and social presence by managing influencer and ambassador programs, both in-house and with external partners and agencies.
Ensure a consistent and inspiring in-store brand experience through regional partners and visual merchandising.
Track cultural and competitive trends, analyze market research, and share insights and recommendations with HQ to influence global strategy.
Deliver regular performance reports for regional and global management, offering clear updates and actionable recommendations.
Lead, inspire, and develop your team by setting annual objectives, guiding performance, and fostering a high-performing culture.
Forecast, allocate, and manage budgets across all markets to meet business targets and support regional growth.
Qualifications:
Extensive marketing experience: 10+ years in multifaceted marketing roles covering the full mix, with at least 5 years in a leadership position.
Inspiring leadership: a proven track record of guiding, developing, and motivating teams to achieve excellence.
Empathy and resilience: the ability to turn complex, high-pressure situations into clear, actionable plans.
Strong communicator: excellent written and verbal communication skills; able to influence, align, and drive decisions across diverse teams and markets.
Commercially minded: deep understanding of ROI-driven marketing, with a strategic yet hands-on, test-and-learn approach.
Operational expertise: solid knowledge of product roadmap management, budget control, and process efficiencies.
Flexibility and agility: willingness to travel internationally and adapt quickly to changing business needs
What to expect
This is a full-time role based in our Hong Kong Regional office. You will be reporting directly to the Vice President, Asia and working closely with the whole Marketing team as also peers from other departments.
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